Privacy and protection are very important to us. You,
our customer, are our most important asset. Therefore,
the purpose of this Online Privacy Statement is to inform
you about the types of information we gather online about
you when you visit the ElexTek Web site, the Photo No-No!
Web site (“our Sites”), or others that may be established
by Elex Technologies, Inc., hereafter referred to as “ElexTek”,
in the United States; how we may use that information; whether
we disclose it to anyone; and the choices you have regarding
our use of; and your ability to correct, that information.
The privacy statements of ElexTek are directed at U.S. residents.
Non-US visitors are subject to the laws that govern that
country in regards to privacy and the collecting of personally
identifiable information (PII).
By using our site, you consent to the collection
and use of information as described in this Privacy Statement,
which was last updated on November 25, 2002. Any changes
to our Privacy Statement will be reflected on this page
so that you are always aware of the information we collect
and how we use it.
This Online Privacy Statement may change from time to time,
so please check back periodically.
What information does ElexTek collect?
The information we collect on our Sites generally falls
into the following two categories: Personally Identifiable
Information and Non-Personally Identifiable Information.
Personally Identifiable Information: This refers to information
that lets us know the specifics of who you are. The Personally
Identifiable Information we collect when you use our Site
may include your name, mailing address, phone number, e-mail
address, credit card number, expiration date, login names
and passwords. We request Personally Identifiable Information
when you order a product or service. It will be clear when
you are on a part of our Sites that require personal information,
because we will ask you for it and you will have a choice
about how we use that information.
Non-Personally Identifiable Information: This refers to
information that does not by itself identify a specific
individual. The non-personally identifiable data we collect
when you visit our Sites may include the Uniform Resource
Locator ("URL") of visiting our Sites, which pages
you visit on our Sites, which URL you next go to, which
browser you used to come to our Sites, your Internet Protocol
("IP") address, and any search terms entered on
our Sites. This Statement also contains more information
We do not connect the Personally Identifiable Information
and Non-Personally Identifiable Information we collect on
Why We Collect Your Information
Our primary goals in collecting information are to provide
customers with superior service and to provide all visitors
a smooth, efficient, and personalized experience while using
our Sites. For example, if you purchase products or request
information on our Sites, we use your Personally Identifiable
Information to fill your order or provide the requested
information. We use Non-Personally Identifiable Information
on an aggregated basis to analyze customer behavior to help
us understand how visitors use our Sites and to measure
interest in the various pages. We use this information to
improve the content of our Sites, to make our Sites easier
to use, and to customize our advertising.
How We Use Your Information
We gather and use information in a number of ways, including
Surfing: We collect certain
Non-Personally Identifiable Information when you visit our
Sites or click on banner ads for ElexTek products and services.
We collect this information to help run our Sites more efficiently,
to gather broad demographic information, to monitor the
level of activity on our Sites, and to evaluate the effectiveness
of our advertising.
Ordering: We collect Personally
Identifiable Information when you purchase ElexTek products
and services. We collect this information to deliver your
order, to obtain payment, and to communicate with you about
Product registration: We
collect Personally Identifiable Information when you register
your ElexTek products online. We keep this information for
reference if you later request customer service and we use
the information to personalize that service.
Technical support: We may
collect certain information when you request technical support
for your ElexTek products. This information is necessary
to identify your systems, understand the configuration of
the products, diagnose your questions, and provide solutions.
Contact information: If
you contact us, we may keep a record of your correspondence
or comments, including Personally Identifiable Information,
in a file specific to you. We use this information to help
us provide better service in the event you contact us again.
Sharing Your Information
We do not sell, trade, or rent to others the Personally
Identifiable Information we collect online. Where ElexTek
engages third parties to perform services on our behalf,
we will require them to observe the intent of this Online
From time to time, we may be required to provide Personally
Identifiable Information in response to a court order, subpoena,
or government investigation. We also reserve the right to
report to law enforcement agencies any activities that we
in good faith believe to be unlawful. We may release certain
Personally Identifiable Information when we believe that
such release is reasonably necessary to enforce or apply
our Terms and Conditions or to protect the rights, property,
and safety of others and ourselves.
ElexTek or its related entities could merge with or be
acquired by another business entity or their respective
assets could be acquired. Should such an acquisition occur,
you should expect that ElexTek would share some or all of
your Personally Identifiable Information to continue serving
you and other users of our Site.
ElexTek will not use or share the Personally Identifiable
Information collected on our Sites in ways unrelated to
the purpose for which you provided the information, including
those described above, without providing you a choice whether
to permit any such unrelated uses.
You can access, review and/or correct all your personally identifiable information
that we collect online and maintain by following
the procedures described above. We use this procedure to
better safeguard your information. You can correct factual
errors in your personally identifiable information by sending
us an electronic request here that credibly shows error.
To protect your privacy and security, we will also take
reasonable steps to verify your identity before granting
access or making corrections.
Accessing and Changing Your Information
ElexTek seeks to ensure that your
information and preferences are accurate and complete. If you
have registered your ElexTek product or created personal
profiles online, you may access and change your information by
submitting an electronic request here. If you change your mind and wish
not to receive further marketing communications from ElexTek,
let us know by submitting your "opt-out" choice here and we will do all we
can to honor your request. All e-mail communications from
us, such as newsletters, tell you how to stop receiving
them. Please follow these instructions if you no longer
wish to receive the e-mail messages.
A "cookie" is a small data file transferred by
a Web site to your computer's hard drive. We send cookies
when you surf our Sites, make purchases, or request information.
Accepting the cookies used on our Sites does not give us
access to your Personally Identifiable Information, but
we can use the cookies to identify your computer. The aggregate
information collected permits us to analyze traffic patterns
on our Sites. This can enable us over time to provide you
with a better experience on our Sites by improving the content
and making it easier to use. For example, cookies can keep
track of what you have selected to purchase as you continue
to shop and allow you to enter your password only once on
pages where a logon is required.
Most browsers automatically accept cookies, but you can
by adjusting the preferences in your browser. If you turn
off cookies, though, there may be some features of our Sites
that will not be available to you and some Web pages may
not display properly. You can find information on popular
browsers and how you can adjust them to control cookies
at the following Web sites:
Microsoft Internet Explorer:
Use of Third Party Media and Research Companies
ElexTek does not run third-party ads on our Sites. ElexTek
however may use third-party media and research companies
to place ads for us on other parties' Web sites. When users
view Web pages where ElexTek ads appear, our online media
and research companies may place cookies on the user's computer.
These cookies allow the companies to recognize the computer
when it is used to return to that site. In this way, our
online media and research companies may compile information
about ads viewed and the general content of the pages where
the ads appear. Over time, this information permits these
companies to deliver ads that they believe will be of most
interest to the user and to minimize the repetition of ads
you see. The cookies placed by these companies do not access
or collect any Personally Identifiable Information or enable
individual users to be identified. The data is collected
exclusively for use in ElexTek's marketing and research.
ElexTek does not have access to the cookies that may be
placed by the online media and research companies. If you
want to prevent these companies from sending and reading
cookies on your computer, you will need to visit each company's
Web site and request that you be removed from its system.
Protecting Your Information
ElexTek acknowledges your trust and is committed to protecting
the information you provide us. To prevent unauthorized
access, maintain accuracy, and ensure proper use of information,
we have employed physical, electronic, and managerial processes
to safeguard and secure the information we collect online.
Links to Other Websites
Parts of our Sites contain links to third-party Web sites
for your convenience and information. If you use these links,
you may have to leave our Sites. When you access another
Web site, even one that may contain one of our logos, please
understand that we do not control the content and are not
responsible for the privacy practices of that site. We suggest
that you carefully review the privacy policies of each site
you visit. This Online Privacy Statement does not cover
the information practices of those Web sites linked to our
Site. These other sites may send their own cookies to users,
collect data, or solicit personal information.
Changes to this Policy
If there are changes or additions to the terms of this
Online Privacy Statement, we will post those changes here
so that you will always know what information we collect
online, how we use it, and what choices you have. Please
be sure to check this page before proceeding to use our
Sites. Regardless of any changes we make to our Online Privacy
Statement, we will always use your Personally Identifiable
Information in accordance with the version of the Statement
in place at the time you provided your information, unless
you give your express consent for us to do otherwise.
If you have any questions or concerns
about ElexTek's use of your information or about this Online
Privacy Statement, please contact